What Is
This, Exactly?

After years building alongside product teams, something became clear: I think like a product person, even when my title said otherwise. I obsess over details and care about the user experience more than my job description ever required.

So instead of just writing that on a resume, I built something to show it. This whole site is the project. Every design decision, every interaction, every line of code, and yes, the custom analytics tracking whether any of this actually works.

Is it unconventional? A little. But whatever role brought you here, I'd like to think this says more than a resume ever could.

And if you're reading this page, the product worked. You're the user. Welcome. I'm glad you made it this far. Say hi →

I wanted to actually understand how people use this site. So I built the tooling to do that. It tracks page views, scroll depth, nav clicks, and even whether visitors find the easter eggs. All custom-built on top of Supabase, no third-party trackers, no cookies.

The goal is to close the feedback loop. If people are spending a lot of time on a specific project, that's a signal. Maybe I highlight that work more in a conversation, or put it front and center on my resume. If most visitors drop off before reaching a certain section, something isn't landing. The data tells me what's working and what to fix.

The results are public. You can see what the data says on the Insights page.